TRESEMMÉ CAME TO US LOOKING TO LAUNCH THEIR NEW LINE OF W&C PRODUCTS TO INCREASE THE CORE BUSINESS IN 2021.

​OBJECTIVE: HIGHLIGHT THE NEW LOOK AND FEEL OF TRESEMMÉ PRO COLLECTION FOR CONSUMERS BY DEMONSTRATING SUPERIOR TECHNOLOGY, PERFORMANCE, AND ADVOCACY.​

STRATEGY: CONSUMERS ARE LOOKING FOR MORE SOPHISTICATED AND SPECIALIZED SOLUTIONS TO HAIRCARE. CONTENT ACROSS DIGITAL WILL LOOK TO CONNECT CONSUMERS WITH THE BRAND’S PERFORMANCE AND TECHNOLOGY, DRIVING AWARENESS AND REACHING NEW AUDIENCES THROUGH COMPELLING VISUAL ASSETS AND STORYTELLING. ALL CONTENT WILL BE GROUNDED IN OUR BRAND EQUITY, EQUIPPING CONSUMERS WITH PROFESSIONAL GRADE PRODUCTS, TO ACHIEVE STYLE AND FEEL READY TO TAKE ON WHAT’S NEXT. ​