Tresemmé: Launching the new Pro Collection

Elevating performance, technology, and style through digital storytelling

Tresemmé came to us looking to launch their new line of Wash & Care products with the goal of increasing their core W&C business.

The Objective: Highlight the new look and feel of the Tresemmé Pro Collection by showcasing superior technology, performance, and advocacy in a way that resonates with modern consumers.

The Strategy: Consumers are seeking more sophisticated, specialized haircare solutions. Our digital-first content strategy aimed to connect audiences with the brand’s premium performance and innovation—driving awareness and reaching new users through compelling visuals and storytelling.

All content was grounded in Tresemmé’s brand equity, reinforcing its role as a professional-grade product that equips consumers with the tools they need to style confidently and feel ready to take on what’s next.