With 14+ years of experience as a strategic creative leader, I am passionate about building and positioning brands through customized storytelling, creative thinking, and social media strategy. As a creative director and content strategy specialist, I excel at embedding brands into culture and creating tighter bonds with consumers.
I develop and lead 360-degree creative campaigns, creative direction and production, social media, and influencer strategies for diverse clients across all digital channels. I use real-time data and first-hand insight and collaborate with clients who want to connect with their audiences to find innovative ways to deliver better value to their communities.
Throughout my career, I have driven growth and recognition for my clients, who have received awards and accolades for their innovative and impactful work.
RESUME HERE
AWARDS
2024 Digiday Content Marketing Awards
Best Branded Content Series 7-Eleven Canada
2024 Merit Awards
Influencer Marketing Strategy - Silver - Audible
Social Media Marketing - Gold - Audible
2024 AVA Digital Awards
Best Social Campaign - Platinum - Audible
2023-2024 Netty Award
Best Influencer Content Strategy - Audible
Social Media Based Marketing - Gold - Chegg
Marketing & Advertising Category - Chegg
2021 New York Festivals Advertising Awards Shortlist - The Ice Cream Shop
2020 GLOBAL In-house Agency of the Year by Campaign Magazine - U-Studio
2020 New York Festivals Advertising Awards Shortlist - Love Beauty and Planet ‘Small Acts of Love’ + Popsicle ‘Bring Back the Double’
2020 Caples Awards Shortlist - Love Beauty and Planet ‘Small Acts of Love’ + Popsicle ‘Bring Back the Double’
2020 The Drum Awards Gold Winner - Love Beauty and Planet ‘Small Acts of Love’
2019 Best Product Launch on Twitter - Popsicle ‘Bring Back the Double’
2019 Smarties Bronze Winner - Popsicle ‘Bring Back the Double’
2019 Chip Chop Awards Best Use Of Celeb - Popsicle ‘Bring Back the Double’
2019 Best Product Launch on Twitter - Popsicle
2019 Judge for the Chip Shop
2019 Judge for the Reggie Awards
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Contact Info
Roxannejwhite@gmail.com
(631) 241-9778