• Work
  • About

Roxanne White

Creative Director, Brand & Content Strategist, & Digital Innovation Leader

  • Work
  • About

I’m an experienced creative leader with deep knowledge of Creative Direction, Social Strategy, Integrated Marketing, and Brand Development. I specialize in transforming ideas into cultural moments, leading teams to create award-winning campaigns for brands like all the brands you probably already saw in my gallery of work :)

My background as a graphic designer and photographer has sharpened my ability to conceptualize unique creative direction and pay attention to detail. I'm adept at translating briefs into unique concepts that resonate with audiences and drive engagement. This skill set has earned me many accolades listed below!

Beyond creative ideation, I excel in team leadership and strategic execution, having built and managed high-performing teams for global brands. From TVCs to social-first and influencer-led campaigns, I drive content that not only engages but delivers real business results.

If you’re looking to craft unforgettable brand moments, let’s connect!

AWARDS

2024 Digiday Content Marketing Awards

  • Best Branded Content Series 7-Eleven Canada

2024 Merit Awards

  • Influencer Marketing Strategy - Silver - Audible

  • Social Media Marketing - Gold - Audible

2024 AVA Digital Awards

  • Best Social Campaign - Platinum - Audible

2023-2024 Netty Award

  • Best Influencer Content Strategy - Audible

  • Social Media Based Marketing - Gold - Chegg

  • Marketing & Advertising Category - Chegg

2021 New York Festivals Advertising Awards Shortlist - The Ice Cream Shop
2020 GLOBAL In-house Agency of the Year by Campaign Magazine - U-Studio
2020 New York Festivals Advertising Awards Shortlist - Love Beauty and Planet ‘Small Acts of Love’ + Popsicle ‘Bring Back the Double’
2020 Caples Awards Shortlist - Love Beauty and Planet ‘Small Acts of Love’ + Popsicle ‘Bring Back the Double’
2020 The Drum Awards Gold Winner - Love Beauty and Planet ‘Small Acts of Love’ 
2019 Best Product Launch on Twitter - Popsicle ‘Bring Back the Double’
2019 Smarties Bronze Winner - Popsicle ‘Bring Back the Double’
2019 Chip Chop Awards Best Use Of Celeb - Popsicle ‘Bring Back the Double’
2019 Best Product Launch on Twitter - Popsicle

2019 Judge for the Chip Shop
2019 Judge for the Reggie Awards
_______________________

Contact Info
Roxannejwhite@gmail.com
(631) 241-9778