LOVE BEAUTY AND PLANET x NYT
creating a more sustainable holiday season with #smallactsoflove

Opportunity:
America increases 25% more waste between Thanksgiving and New Years. We leveraged a highly engaged audience to promote eco-friendly ways to celebrate the holiday season.
Solutions and impact:
We launched a small awareness campaign on social to promote the initiative and educate fans on the brand’s mission. We wanted to empower the audience to spread sustainable holiday cheer.
Results:
5k + engagements, 130+ impressions, 4.3% engagement rate (average rate in beauty .86%) and 87.5% retention rate.
Media: Marketing Daily , Glossy

♻️♻️♻️♻️♻️♻️♻️

'our love for beauty and planet' campaign

love isn’t just in our name… it’s in everything we do. that’s why we make our beauty products with #smallactsoflove for you and the planet, like coconut oil that your hair & skin will love, bottles made from 100% recycled materials, and formulas that are certified vegan & never tested on animals. because even the smallest acts can make a big impact, and together, our #smallactsoflove make you & the planet more beautiful