CASE STUDY COMING SOON

GRAMMYS: #OffTheRecord Artist Interview Series

To celebrate the 67th GRAMMYs, we produced an exclusive interview series spotlighting nominees through a four-episode deep dive into their journey. Hosted by influencers, this intimate series took fans behind the scenes, showcasing the powerful connection between artists and the dedicated fans who helped propel them to this career-defining moment.

Each episode featured personalized questions tailored to each artist’s unique personality, creative process, and musical style. Thoughtfully crafted, the series authentically celebrated the artists’ path to the GRAMMYs, bringing their stories to life as they prepared for music’s biggest night.

Sampling of Content:
@Teddy Swimsdreamt it. Now he’s making it a reality — Link Here

✅ Step one, get nominated for a GRAMMY. Step two, @Doechii tells us everything on @TikTok#OffTheRecord#GRAMMYs Edition — Link Here

@Kehlani became a singer accidentally nbd 💅. Hear Kehlani’s story and more on @TikTok#OffTheRecord#GRAMMYs Edition— Link Here