How Justin Bieber Helped Bring Back The Double
What should a brand do when one of the biggest pop stars in the world (aka Justin Bieber) unexpectedly tweets about them, tags them, and draws the curiosity of countless potential fans? Act quickly with the right preparation, teamwork, and execution. And that's exactly what Popsicle did.

105K Retweets
129 Earned media placements
11.1% Engagement Rate
99.9% Positive Sentiment
76.2K Likes
258K Mentions of the Double Pops

2019 Award Winning Campaign
Best Brand Tweet of 2019 - Best Product Launch
Chip Shop Award - Best use of celebrity
Bronze at the Smarties in the Mobile/Social category

Agency \\ Oliver Agency (UStudio)
Creative Director \\ Roxanne White
Art Director \\ David Haase
Copywriter & Community Manger \\ Neeruj Sethi