#NAMEOFFAME

The Idea
Because this Oscars event is so high profile, we anticipated that the names of the winners would likely become instant Trending Topics. 

Without an existing relationship with these celebs, we didn’t want to talk about that Anthony Hopkins. Instead, we celebrated Tony Hopkins of Friendswood, TX. When his name became a Twitter Trending Topic, we rewarded him with free ice cream. 

And when Twitter users explored the Anthony Hopkins Trend, they saw our celebration of Tony.

By hacking the algorithm, we boosted impressions and engagements, making this execution a big awareness driver for the brand. 

Results
Some tweets generated impressions and engagements well above what this brand typically sees on Twitter,  making this execution a great awareness driver for users who are not already following @GoodHumor. 

In total, this execution generated over 20,500 impressions and over 730 engagements.