GET Chocolate Lovers
TO Choose Magnum Ice Cream
BY Communicating that Magnum ice cream is the ultimate chocolate indulgence and delighting fans with engaging content and experiences.

OUR CREATIVE ANCHOR:  10 Years celebrating rich chocolate and a rich life.

CAMPAIGN: They say it takes 10,000 hours of dedicated practice to become an expert at something. Well, at Magnum, we've been perfecting the recipe for the perfect sweet treat for over a decade – over 80,000 hours - it's why no one else does ice cream better than us.

And there is no greater celebration of our chocolate expertise than our renown double-dipped Magnum bar with its signature cracking shell. As the crown jewel of our collection, it will be our focal point as we celebrate 10 years of expertise in chocolate, ice cream, and indulgence.  

Welcome, to A Decade of Decadence