We remixed deliciously classic 80’s games to provide a welcomed distraction for people stuck inside.

THE CHALLENGE
During social distancing, many people found themselves going stir-crazy at home, turning to social media to pass the time. The Klondike brand challenged us to tap into the nostalgia of its classic 80s What Would You Do? Campaign while providing levity for its Gen X audience with a unique content game series of its own as a welcomed distraction.

THE IDEA
The Klondike brand worked with GIFY to launch the Klondike Bar-Cade - a content series that brought the What Would You Do? campaign to life by challenging consumers to play deliciously remixed classic 80s arcade games for Klondike Bars. Each game hero’ed a different Klondike product and allowed Gen X’ers to play nostalgic spoofs of their favorite childhood games.

With each game release, the Klondike Bar-cade provided a way for its Gen X audience to relax and chill with the brand during key moments throughout the summer, such as on National Ice Cream Day and National Video Game Day. But more importantly, the Klondike Bar-cade made it easy to social distance for the greater good by playing video games at home for Klondike Bars. View games here

RESULTS
79% IG Story Retention Rate
385% Engagement Increase
640% Lift In Followers

Creative Director \\ Roxanne White
ACDs \\ Zack Hirsch, Robert Izar
Art Director \\ Kaitlin Nicolini
Copywriter \\ Neeruj Sethi