Why We Are Here
Refresh the social media framework to strengthen Instacart's presence and relevancy among a growing grocery-curious audience. To achieve our goals, we will use creators, influencers, and agile creative moments.

Primary Goal: Generate meaningful interactions with our content
🛒 Strong Engagement
🛒 Social-First Content
🛒 Community Building

Unpacking Gen Z’s Grocery Behaviors:
✔️They value quality over quantity
✔️They grocery shop multiple times a week
✔️They splurge on luxury snacks and meals at home
✔️They view certain snacks and beverages as a status symbol
✔️They are product-conscious and prioritize eating seasonally