Chegg TikTok “Edutainment” Campaign

The Challenge: Chegg was looking to rebrand, relaunch and reposition its TikTok presence to enable a deeper connection with college-level learners.

The Insight: Most educational accounts offered nothing more than entertaining clickbait; Chegg wanted the opportunity to give students meaningful and entertaining content.

The Strategy: Establish Chegg as a trusted source of educational content and a go-to resource for college students.

Bringing the Strategy & Idea to Life: Chegg launched a series of STEM learning channels onTikTok that provided bite-sized educational and entertaining content.

The Results: With 1,620+ pieces of TikTok content posted, Chegg garnered 901+ million views, 3.1+ million engagements and 1299% channel growth.

Chegg Masterbrand
CheggMath
CheggChemistry
Chegg Physics