Opportunity:
1 of 2 US households in America has a tub of Breyers Natural Vanilla in the freezer, clearly not an awareness problem for that flavor! The problem we had to solve was to educate our audiences that they had more than just Vanilla.
Challenge:
We develop ads targeted at six precision audiences —General Market, Oreo Lovers, Reeses Lovers, Moms, non-dairy and Boomers. Our task was to communicate with each audience and persuade them to choose Breyers.
Solutions & Impact:
We created 16 different video ads; each designed to connect and appeal to the different targeted audiences. The ads ran across FB, IG, IG Stories, Twitter and Snapchat.

Agency \\ Unilever (Oliver Agency)
Creative Director \\ Roxanne White
Associate Creative Director \\ Jia Chen
Copywriter \\ Sara Molina
Editors \\William Vargas & Erix Mercedes