As part of the Audible global influencer program, we selected social media creators who organically share their love of Audible with their audiences.

For the campaign launch, we brought together four well-known influencers from around the world—US-based Brittany Broski, UK’s Ayamé Ponder, Australia’s Oliver Mills, and Mexican gymnast and influencer Daniel Corral.

Not only did we want to have faces people knew in the content, but we also wanted to maintain the social-first content creation style, so we hired Anthony Rubinstein, a VFX Director and influencer, to support making this truly a social-first campaign.

The campaign showcased the transformative power of audio by using examples from four of the most popular genres on Audible: romance, fantasy, well-being, and thriller.

Next, we had to find a globally loved venue where people use headphones all day... a café!

Once we went live with the campaign, the internet went wild for Ponder and Mills's love story on TikTok. This story has driven millions of views, leaving fans hungry for more, which resulted in substantial media coverage.