Audible: Once Upon A Time

Making our voice heard around the world.

How do you show the breadth of storytelling and genre on the biggest audiobook platform on earth? You create one global narrative—and explore it through the lens of the most iconic genres in story.

The Ask: Celebrate Audible’s role in uniting global culture through storytelling by creating a campaign that demonstrates the power and range of audio content—no matter where or how you’re listening.

The Strategy: We brought together four global influencers—Brittany Broski (US), Ayamé Ponder (UK), Oliver Mills (AUS), and Daniel Corral (Mexico)—to star in one story, told through four iconic genres: romance, fantasy, well-being, and thriller. To ensure the campaign felt native to social, we partnered with VFX creator and influencer Anthony Rubinstein to drive an elevated, platform-first aesthetic.

The Execution: Set in a globally loved, headphone-filled location (a café), the campaign played out as a visual novel on social—immersing audiences in a rich, narrative-driven experience. As fans followed the different character arcs, they reexamined motives, questioned the story, and fueled massive organic buzz.

The Impact:
• 214M+ impressions
• 84.6M global reach
• 232K+ click-throughs
• 1.46M+ engagements
• 61 earned media placements

Ponder and Mills’ romance drove millions of views and fan demand for more, proving that a good story—told the right way—transcends format, language, and borders

ECD/VPC: Roxanne White
CD: CJ Bosco
Senior Art Director: Adriano Bertuzzo
Senior Copywriter: Mathew Levinson