Bringing Gen Z the “Summer of Sev” with 7-Eleven Canada

Ask: Create a 360 summer campaign for 7-Eleven Canada that is in tune with Gen Z’s need for convenience, spontaneity and creating memories with friends by positioning 7-Eleven as the key player that lets Gen Z take the party anywhere with them this summer with fast and convenient food and snack options. 7-Eleven’s campaign would set them up to break through the noise and stand out from other brands on social media by garnering greater visibility, all while shifting their audience’s perceptions of eating fresh food from 7-Eleven.

Strategy: 7-Eleven wanted to establish a presence within the Gen Z demographic through a creative refresh in Canada of their content among all their social media channels and launching on TikTok. Viral Nation set out to create entertaining content targeted for the Gen Z demographic, all while positioning 7-Eleven as the first choice of convenience, driving consumers either in-store, to the 7-Eleven app, or a third party delivery service.

The ultimate goal is to establish 7-Eleven as the pinnacle destination for fun, food, slurps, and snacks during the Canadian summers.

With dynamic short-form video formats and lighthearted social content that appeal to Gen Z audiences, focused on showcasing the convenience, variety and fun elements that 7-Eleven could offer to help Gen Z customers create memorable summer experiences with their friends. Throughout the duration of the campaign, we curated content suitable for broadcast, social media, and everything in between.

Check out more on Instagram & TikTok