Meta Quest 3 Launch
QU3STION your reality
How do you get millions of Gen Z to see it? And then. Believe it?
🎮 XM Activations
🎮 Celebrity Gifting
🎮 Influencer Ambassador Program
120M+ Views
3.8M+ Engagements
We worked with top celebrities who attract diverse followers in various subcultures and communities: Zedd, Aja Wilson, Marshawn Lynch, Charles Leclerc, PrestonPlayz, and Shedeur Sanders.
As part of the Audible global influencer program, we selected social media creators who organically share their love of Audible with their audiences.
For the campaign launch, we brought together four well-known influencers from around the world—US-based Brittany Broski, UK’s Ayamé Ponder, Australia’s Oliver Mills, and Mexican gymnast and influencer Daniel Corral.
Not only did we want to have faces people knew in the content, but we also wanted to maintain the social-first content creation style, so we hired Anthony Rubinstein, a VFX Director and influencer, to support making this truly a social-first campaign.
The campaign showcased the transformative power of audio by using examples from four of the most popular genres on Audible: romance, fantasy, well-being, and thriller.
Next, we had to find a globally loved venue where people use headphones all day... a café!
Once we went live with the campaign, the internet went wild for Ponder and Mills's love story on TikTok. This story has driven millions of views, leaving fans hungry for more, which resulted in substantial media coverage.
After a successful summer campaign for 7-Eleven Canada, the brand challenged us to do the same for the Slurpee social channels, focusing on building a unique brand identity for Slurpee that is distinct from the 7-Eleven brand and leans into the magic that only Slurpee can deliver.
Our goal was to create a socially led, fully integrated media campaign that effectively demonstrates and positions Slurpee as the ultimate beverage of choice 365 days of the year.
Our goal for the campaign was to drive traffic to stores, increase delivery and pickup orders for Slurpee, and significantly impact the brand's identity and market position in Canada.
The Cultural Insight: Even with shifting drinking behaviors, Gen Z still makes space to indulge in small comforts that bring joy to their everyday lives. They seek to romanticize their lives through everyday little luxuries as a rebuttal to their busy lifestyles and as a coping mechanism within an uncertain world.
Always-On Creative Strategy:
Slurpee empowers brazenly bold consumption, authentic self-expression, and connection—without guilt or shame. It's Your Electrifying Ritual.
We used internet culture and the Slurpee mascot to make the channel culturally relevant and a place for fun that only Slurpee can own.
Bringing Gen Z the “Summer of Sev” with 7-Eleven Canada
Ask: Create a 360 summer campaign for 7-Eleven Canada that is in tune with Gen Z’s need for convenience, spontaneity and creating memories with friends by positioning 7-Eleven as the key player that lets Gen Z take the party anywhere with them this summer with fast and convenient food and snack options. 7-Eleven’s campaign would set them up to break through the noise and stand out from other brands on social media by garnering greater visibility, all while shifting their audience’s perceptions of eating fresh food from 7-Eleven.
Strategy: 7-Eleven wanted to establish a presence within the Gen Z demographic through a creative refresh in Canada of their content among all their social media channels and launching on TikTok. Viral Nation set out to create entertaining content targeted for the Gen Z demographic, all while positioning 7-Eleven as the first choice of convenience, driving consumers either in-store, to the 7-Eleven app, or a third party delivery service.
The ultimate goal is to establish 7-Eleven as the pinnacle destination for fun, food, slurps, and snacks during the Canadian summers.
With dynamic short-form video formats and lighthearted social content that appeal to Gen Z audiences, focused on showcasing the convenience, variety and fun elements that 7-Eleven could offer to help Gen Z customers create memorable summer experiences with their friends. Throughout the duration of the campaign, we curated content suitable for broadcast, social media, and everything in between.
Check out more on Instagram & TikTok
LF*GO!™ ENERGY POUCHES BRAND LAUNCH - JUNE 2023
⚡ Package Design
⚡ Brand Guidelines - Tone, Creative Direction, Typography, and more.
⚡ Social & Creator Strategy
⚡ Influencer Strategy - Launched with Mike Tyson
⚡ Website + Amazon Content
⚡ Brand Launch Photography & Video Creative Direction
Chegg TikTok “Edutainment” Campaign
The Challenge: Chegg was looking to rebrand, relaunch and reposition its TikTok presence to enable a deeper connection with college-level learners.
The Insight: Most educational accounts offered nothing more than entertaining clickbait; Chegg wanted the opportunity to give students meaningful and entertaining content.
The Strategy: Establish Chegg as a trusted source of educational content and a go-to resource for college students.
Bringing the Strategy & Idea to Life: Chegg launched a series of STEM learning channels onTikTok that provided bite-sized educational and entertaining content.
The Results: With 1,620+ pieces of TikTok content posted, Chegg garnered 901+ million views, 3.1+ million engagements and 1299% channel growth.
Chegg Masterbrand
CheggMath
CheggChemistry
Chegg Physics
2024 80th Golden Globe Awards Brings Creators To The Red Carpet
🏆 Logo Development
🏆 Creative Direction and Campaign Guidelines
🏆 Live Event Strategy, Creative Development, and Community Management
🏆 Influencer Campaign
When tasked to bring the brand deeper into the culture and connect with GenZ, we decided a social-first creator would be best to host exclusive content for the Golden Globes Social Channels leading up to the award show. When sourcing the right person, we knew we needed someone with a good sense of humor (sometimes awkward), experience interviewing many people, including celebrities, and that this person's audience is highly engaged. Who better thanAmelia Dimoldenberg, the famous host of Chicken Shop Date, would bring a new and intriguing angle to the event, and it was a success! We've also invited a few other notable creators, such as girlbosstown, hellotefi, Matt Friend, and more, to attend the red carpet and capture live content for the brand
Headlines:
Andrew Garfield had chemistry with his red carpet interviewer and we're blushing - Today.com/PopCulture
Everyone Is Obsessed With Andrew Garfield And Amelia Dimoldenberg’s Super Flirty Exchange At The Golden Globes And You Need To See It -Buzzfeed News
Awkwardness is part of life’: Amelia Dimoldenberg on Chicken Shop Date and flirting with Andrew Garfield - The Guardian
“Our goal is to invite creators who you wouldn’t necessarily expect to see at an award show. It’s a refreshing approach to bring in new audiences — and it’s already paying off in a big way." -Forbes
Andrew Garfield and Chicken Shop Date host Amelia Dimoldenberg went viral at the Golden Globe Awards after they were filmed enjoying a rather flirty chat on the red carpet - Mirror UK
GET Chocolate Lovers
TO Choose Magnum Ice Cream
BY Communicating that Magnum ice cream is the ultimate chocolate indulgence and delighting fans with engaging content and experiences.
OUR CREATIVE ANCHOR: 10 Years celebrating rich chocolate and a rich life.
CAMPAIGN: They say it takes 10,000 hours of dedicated practice to become an expert at something. Well, at Magnum, we've been perfecting the recipe for the perfect sweet treat for over a decade – over 80,000 hours - it's why no one else does ice cream better than us.
And there is no greater celebration of our chocolate expertise than our renown double-dipped Magnum bar with its signature cracking shell. As the crown jewel of our collection, it will be our focal point as we celebrate 10 years of expertise in chocolate, ice cream, and indulgence.
Welcome, to A Decade of Decadence
Redefining Modern Menstrual Pain Relief
Comforté is an all-natural pain relief cream for women who suffer from period pain. We worked with Comforté to build their brand identity with a commercial, a full suite of product and lifestyle imagery, a website makeover, and a social media launch campaign to reintroduce the brand to the world.
💗 Package Design Creative Consulting
💗 Brand Guidelines - Tone, Creative Direction, Typography, and more
💗 Website Design + Art Direction
💗 Social & Influencer Strategy
💗 Brand Launch Photography & Video Creative Direction
💗 Janelle Ginestra (475K IG Followers), Creator, Choreographer, and Dancer as Hero Talent
Check out morehere
TRESEMMÉ CAME TO US LOOKING TO LAUNCH THEIR NEW LINE OF W&C PRODUCTS TO INCREASE THE CORE BUSINESS IN 2021.
OBJECTIVE: HIGHLIGHT THE NEW LOOK AND FEEL OF TRESEMMÉ PRO COLLECTION FOR CONSUMERS BY DEMONSTRATING SUPERIOR TECHNOLOGY, PERFORMANCE, AND ADVOCACY.
STRATEGY: CONSUMERS ARE LOOKING FOR MORE SOPHISTICATED AND SPECIALIZED SOLUTIONS TO HAIRCARE. CONTENT ACROSS DIGITAL WILL LOOK TO CONNECT CONSUMERS WITH THE BRAND’S PERFORMANCE AND TECHNOLOGY, DRIVING AWARENESS AND REACHING NEW AUDIENCES THROUGH COMPELLING VISUAL ASSETS AND STORYTELLING. ALL CONTENT WILL BE GROUNDED IN OUR BRAND EQUITY, EQUIPPING CONSUMERS WITH PROFESSIONAL GRADE PRODUCTS, TO ACHIEVE STYLE AND FEEL READY TO TAKE ON WHAT’S NEXT.
STRATEGY
The fact is, POND’S Rejuveness is more accessible (read: less expensive) than the competition – Olay and Neutrogena. But more importantly, it works. It’s not a dumbed-down product compared to others. And in this category, 66% of people who buy anti-age say that price is their main frustration – it’s just too expensive. In a sentence: Pond’s Rejuveness – Finally, Anti-Age That Doesn’t Hurt To Buy.
CONCEPT
By offering the same ingredients as premium brands at a fraction of the cost, Pond’s Rejuveness has become every savvy beauty shopper’s dream come true. A dream you have to see to believe. We show this to customers by focusing on the products’ premium ingredients — Vitamin B3 and Retinol Complex. These are the same ingredients used by luxury brands to visibly reduce the look of wrinkles and slow new signs of aging, but with Pond’s Rejuveness they cost a lot less. With real results at an affordable price, there’s no reason not to try NEW Pond’s Rejuveness.
EXECUTION
OLV, Social, Digital Banners
Targeted four different precision markets; Beauty/Health Conscious Consumers, Value-Conscious Consumers, Competitive Buyers, and Pond’s Current Consumers.
ECD \\ Bernardo Andrada
Creative Director \\ Roxanne White
ACD \\ Robert Izar
Art Director \\ Lauren Abele
Copywriter \\ Chelsea Pech
Strategy \\ Mike Faley
LOVE BEAUTY AND PLANET x NYT
creating a more sustainable holiday season with #smallactsoflove
Opportunity:
America increases 25% more waste between Thanksgiving and New Years. We leveraged a highly engaged audience to promote eco-friendly ways to celebrate the holiday season.
Solutions and impact:
We launched a small awareness campaign on social to promote the initiative and educate fans on the brand’s mission. We wanted to empower the audience to spread sustainable holiday cheer.
Results:
5k + engagements, 130+ impressions, 4.3% engagement rate (average rate in beauty .86%) and 87.5% retention rate.
Media: Marketing Daily , Glossy
♻️♻️♻️♻️♻️♻️♻️
'our love for beauty and planet' campaign
love isn’t just in our name… it’s in everything we do. that’s why we make our beauty products with #smallactsoflove for you and the planet, like coconut oil that your hair & skin will love, bottles made from 100% recycled materials, and formulas that are certified vegan & never tested on animals. because even the smallest acts can make a big impact, and together, our #smallactsoflove make you & the planet more beautiful
We remixed deliciously classic 80’s games to provide a welcomed distraction for people stuck inside.
THE CHALLENGE
During social distancing, many people found themselves going stir-crazy at home, turning to social media to pass the time. The Klondike brand challenged us to tap into the nostalgia of its classic 80s What Would You Do? Campaign while providing levity for its Gen X audience with a unique content game series of its own as a welcomed distraction.
THE IDEA
The Klondike brand worked with GIFY to launch the Klondike Bar-Cade - a content series that brought the What Would You Do? campaign to life by challenging consumers to play deliciously remixed classic 80s arcade games for Klondike Bars. Each game hero’ed a different Klondike product and allowed Gen X’ers to play nostalgic spoofs of their favorite childhood games.
With each game release, the Klondike Bar-cade provided a way for its Gen X audience to relax and chill with the brand during key moments throughout the summer, such as on National Ice Cream Day and National Video Game Day. But more importantly, the Klondike Bar-cade made it easy to social distance for the greater good by playing video games at home for Klondike Bars. View games here
RESULTS
79% IG Story Retention Rate
385% Engagement Increase
640% Lift In Followers
Creative Director \\ Roxanne White
ACDs \\ Zack Hirsch, Robert Izar
Art Director \\ Kaitlin Nicolini
Copywriter \\ Neeruj Sethi
#NAMEOFFAME
The Idea
Because this Oscars event is so high profile, we anticipated that the names of the winners would likely become instant Trending Topics.
Without an existing relationship with these celebs, we didn’t want to talk about that Anthony Hopkins. Instead, we celebrated Tony Hopkins of Friendswood, TX. When his name became a Twitter Trending Topic, we rewarded him with free ice cream.
And when Twitter users explored the Anthony Hopkins Trend, they saw our celebration of Tony.
By hacking the algorithm, we boosted impressions and engagements, making this execution a big awareness driver for the brand.
Results
Some tweets generated impressions and engagements well above what this brand typically sees on Twitter, making this execution a great awareness driver for users who are not already following @GoodHumor.
In total, this execution generated over 20,500 impressions and over 730 engagements.
Agency \\ Oliver Agency (UStudio)
Creative Director \\ Roxanne White
Art Director \\ Kaitlin Nicolini
Copywriter \\ Neeruj Sethi
Photographer \\ Jeremy Sailing
SUMMER 2019 … our content drove 2.8M impressions, 26K mentions (IG and Twitter), increased follower count by 2.8K, and 5,000 people changed their name to Klondike.
What would you do for a LIFETIME SUPPLY of Klondike bars?
We challenged the Twitterverse to change their display name to “Klondike” for a chance to win a lifetime supply of bars.To kick it off, we partnered with wrestlers at the WWE Summer Slam to change their display name to Klondike. The wrestlers also created their videos in which they answered what they would do for a Klondike bar.
Total of 19.9M total impressions during the 4 day campaign.
How Justin Bieber Helped Bring Back The Double
What should a brand do when one of the biggest pop stars in the world (aka Justin Bieber) unexpectedly tweets about them, tags them, and draws the curiosity of countless potential fans? Act quickly with the right preparation, teamwork, and execution. And that's exactly what Popsicle did.
105K Retweets
129 Earned media placements
11.1% Engagement Rate
99.9% Positive Sentiment
76.2K Likes
258K Mentions of the Double Pops
2019 Award Winning Campaign
Best Brand Tweet of 2019 - Best Product Launch
Chip Shop Award - Best use of celebrity
Bronze at the Smarties in the Mobile/Social category
Agency \\ Oliver Agency (UStudio)
Creative Director \\ Roxanne White
Art Director \\ David Haase
Copywriter & Community Manger \\ Neeruj Sethi
